Principal's Bio
Positioning

Sylvie Sadarnac, Content Strategy

Sylvie Sadarnac has been helping organizations tell their story and increase their visibility for close to three decades. Sylvie creates messages that resonate with clients' target audiences and develops content that explains what they do; who they do it for; and for what benefits.

Her practice centers on message development and content marketing as well as Web content development and search engine optimization. Sylvie has worked with a variety of organizations, from financial institutions to law firms to small businesses, artists, and non-profits.

Sylvie started her business in 1996 as S3communications, after working in financial corporate communications for more than 10 years. S3 became Kedrika Communications in 2004.

Sylvie is a graduate of the University of Limoges in central France, where she majored in English. She pursued post-Master's degree studies in American history at the New Sorbonne University in Paris. Sylvie was an exchange teacher in Ohio before being awarded a Rotary Foundation International Ambassadorial Scholarship, an assignment that took her to the University of Minnesota in Minneapolis to further her studies in American history and foreign languages.

In 2008, Sylvie completed the Second City Training Center comedy writing program and co-produced a five-week run showcase of sketches. She has continued to hone her creative writing skills at the Lakeside Writing Studio, Chicago Dramatists, Write Club Fight Club, and the Second City, where one of her sketches was performed in the first Mary Scruggs Festival of Works by Women in 2011.

Sylvie has been smitten with the performing arts ever since her first dance performance at age seven. Along with developing content for artists such as mezzo soprano Elizabeth Hale Knox, and world-renowned timpanist Ed Harrison, Sylvie has done fund-raising and reputation-building work for various arts organizations in the Chicago area, including Hubbard Street Dance Chicago and the Chicago Philharmonic.

Sylvie serves on the communications committee of APPLAUSE!, a non-profit organization that promotes the performing arts at Oak Park and River Forest High School, and is a volunteer for the Chicago Youth Symphony Orchestras.

She loves to work out almost as much as a good (gluten-free) meal, and has recently added Zumba to her panoply of fitness activities.

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